Cash incentives may help men lose weight, research finds

Men with obesity offered incentives and sent healthy eating tips in ‘Game of Stones’ trial found to have lost most weight

Financial incentives of up to £400 alongside text messages could encourage men living with obesity to lose weight, research has found.

The research, known as “Game of Stones” and presented at the European Congress of Obesity (ECO), involved a year-long trial involving 585 men living with obesity from Belfast, Bristol and Glasgow. They were randomly assigned to one of three groups: text messaging with financial incentives, text messages only, or the control group. Thirty-nine per cent of the participants were from a lower socio-economic background, while 40% had two or more long-term health conditions.

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