Applejuicification: why the fruit is found in so many mixed juices

Viral X thread highlighted prevalence of apple juice in drinks – but why is it so popular?

Last week, an X user shocked the internet in a viral thread by pointing out that most mixed juices and smoothies are mainly made from apples.

The post looked at 13 juices in a supermarket aisle, noting that the majority were made with 50% apple juice or more, despite not having any apple in the name. It was described as “applejuiceification and the illusion of choice”.

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